• $599 or 4 monthly payments of $150

Certified Values Coach

Be one of the first 100 founding coaches to join our early certification program and integrate values-based development into your coaching practice.

Offer a values-based approach to your work

Help your clients transform their lives with tools that unveil what truly motivates them

Backed by research

Based on the work of social psychologist Shalom H. Schwartz who pioneered the Theory of Basic Human Values. Solid values-framework backed by over 200 studies across 80 countries. 

Get certified in values

Complete the online training, pass the test, and administer the values assessment to five people to become a certified values coach.

Leverage a values framework

The Schwartz values framework will provide you not only more organization around values development, but also a common language of understanding about human motivation.

Master 3 essential techniques to values-based development

You'll add new techniques to your coaching toolkit 1) The Three Principles, 2) Value Productivity, and 3) Value Compatibility.

On-demand training

Includes over 2 hours of video training + readings and resources that you can access anytime, anywhere.

Access great coach support

Participate in our private Facebook group for coaches and attend our regular coach calls.

Grow your business

Facilitate custom coaching sessions and workshops with our ready-made materials, plus get a discount on the assessment and tools.

Money-back guarantee

We stand behind the quality of our program. However, if you decide it's not for you, we'll gladly provide you a hassle-free refund.

Still have questions? Call us.

Signing up for a new coaching program can be a big decision. If you have questions or just want to connect to learn more about the program, call or text us at +1 (702) 530-9990. We'd love to hear from you.

FAQs

What is the Early Certification Program?

The Early Certification Program allows coaches to become certified in our program even though the course content is not currently accredited with ICF. In short, we are self-certifying you to represent our program with the goal of working toward the ICF requirements for program accreditation in the future. Timing for this process is not yet determined. 

Early certification is for coaches who are early adopters, like to be at the forefront of new opportunities, and help shape the direction of our program from the ground up.

Does this program qualify for ICF Continuing Coach Education (CCE) credit?

Not at the moment. Our training is offered 100% on-demand via online (asynchronous learning). ICF does not currently credential programs that are offered entirely online. However, as demand increases for our program, we do plan to create blended and synchronous learning options that would allow us to apply to have the training hours credentialed as CCU credits.

Is this program an ICF-accredited coach training program?

No. We do plan to seek accreditation for this program in the future via the ICF Approved Coaching Specific Training Hours (ACSTH) program. A minimum of 30 student contact hours are required for ACSTH program accreditation. 

This is our ultimate goal--to develop a comprehensive training program for coaches that specializes in values-based development. Our ability to move forward with any ICF  accreditation requirements largely depends on the interest and traction we get from coaches who are interested in this work.

Will this be an "all-inclusive" or "a la carte" coach program?

This program will be "a la carte," meaning it's for coaches who have already received their core coach training and understand the fundamentals of coaching, but are seeking to grow their coaching skills in values-based development.

If you have never coached before, we recommend you start with an "all-inclusive" program first.

Why are you starting with 100 coaches?

The first 100 coaches will be our founding coaches. They will help shape the long-term vision, development, and rollout of our program. We believe this approach will help ensure high standards and the best quality for values-based development.

These coaches will also be instrumental in helping us optimize our curriculum prior to pursuing any ICF accreditation.

Once we reach 100 coaches, enrollments will temporarily go to a waitlist. More coaches will eventually be added to the program, but we first want to evaluate what is the right model and approach for our coach community.

As a coach, what type of discounts will I receive on products?

Certified Values Coaches receive 50% off the personal values assessment and 30% off the English edition of The Values Deck. We are currently working on launching The Values Deck in multiple languages. Discounted pricing will be determined at a later date on those editions.

Contents

Welcome & Orientation

Welcome!
Preview
Learning objectives & course outline
Preview
Schwartz Values Framework Desk Reference
Preview
Activity: Take the Schwartz Values Survey
Support for this course
Preview
About your instructor
Preview
Who this program is for
Preview
The promise of this course
Preview
How this course aligns with the ICF core competencies
Preview
Certification process
Preview
Essential reading
Preview
Wrap-up
Preview

An Introduction to Values

Introduction
The domain of values
What are values? The prevailing definition
The difference between values, virtues, ethics, and morals
The rise of the "values economy"
A short history on the study of values
Tools and trends in values identification
Age-differences in values
Gender-differences in values
Impact of personal values on well-being
Value congruence
Relationship between values and strengths
Wrap-up

An Introduction to the Schwartz Values Framework

An Introduction to the Schwartz Values Framework
Introduction
Download: Schwartz Values Framework Desk Reference
About Shalom H. Schwartz
Overview of the Theory of Basic Human Values (10 value themes)
Schwartz Values Survey (57 individual values)
Validity and reliability
Pros and cons of this framework
Values identification tools based on the Schwartz values
Wrap-up

Coaching for Values

Coaching for Values
Introduction
Brief disclosure on working with assessments
How to coach for values
Overview of the Schwartz Values Survey (SVS)
Assessment instructions
How to interpret your results
The Values Deck
Schwartz Values List
Peaks & Valleys
Methods in values-based development
The Three Disciplines: Aware, Affirm, Apply
Value Productivity
Value Compatibility
Activity: complete the three methods on yourself
Best practices in values-based development
Wrap-up

Coach Toolkit

Coach Toolkit
Introduction
Schwartz Values Framework - Desk Reference
Schwartz Values Survey
Personal Values Assessment - Full Workbook
Coaching for Values - Question Guide
Workshop - PowerPoint Presentation
Workshop - Facilitation Guide
Workshop - Group Activities
The Values Deck - Card Sorting Techniques
Team Values Grid
Client Worksheets
Wrap-up

Get Certified

Get Certified
Introduction
The certification process
Certified Values Coach Assessment
Activity: gather client feedback
Congratulations!
Post-course feedback

Coach Marketing

Coach Marketing
Introduction
Coach directory
Certified Values Coach Badge
Coach discount program
Affiliate program
Future of marketing and growth resources
Wrap-up

Module: Curated Perspectives on Values in the Workplace

Module: Curated Perspectives on Values in the Workplace
Introduction
Building From Within: Designing a Values-Based Cultural Template
Values at Work: The Impact of Personal Values in Organisations
The Influence of Person-Organization Value Congruence on Applicants’ Level of Attraction Towards an Organization
From me to we: The rise of the purpose-led brand