Discover Your Values is a personal values assessment based on the work of social psychologist, Shalom H. Schwartz, who pioneered Theory of Basic Human Values.


To help people create more self-awareness and personal transformation by exploring and living their unique personal values.


Discover Your Values aims to lead values-based development across the coaching industry by operationalizing the latest research on human values, providing educational institutions, corporate training programs, and professional coaches with industry-leading tools that help people thrive by putting their values into action.

About the Founder

Jacob J. Morris founded the Discover Your Values program in a grass roots effort to bring the latest research on values-based development to the forefront of the coaching industry and the general public, through the work of social psychologist, Shalom H. Schwartz.

Jacob received his coach training from Gallup, Wellcoaches, and Harvard University. He is a Gallup-certified Strengths Coach. Prior to becoming a coach, Jacob spent 17 years in management at a Fortune 100. His corporate experience spans a number of functional areas, including marketing, sales, product development, loyalty, e-commerce, communications, and learning & development.

Jacob has lived and worked on 3 continents, and is a lifelong learner. He is a professional student in the Liberal Arts program at Harvard University. His top three values are: creativity, freedom, and curiosity.